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Jeremy Feldman
<span style="color: #9e9e9e;">Creative Director</span>

<span style="color: rgba(255, 255, 255, 0);">#999#</span>

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917-699-3645
<a href="mailto:jeremy@jeremyfedman.com">jeremy@jeremyfedman.com</a>
<a href="http://www.linkedin.com/in/jeremyfeldman" target="_blank" rel="noopener noreferrer">LinkedIn</a>
<a href="https://twitter.com/copyvet" target="_blank" rel="noopener noreferrer">Twitter</a>

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15+ years in-house experience at leading international ad agencies, creating winning campaigns for mega brands, such as AT&amp;T Wireless, Dell and Time Warner Cable.
<ul>
 	<li>Achieved all time best response rates for BellSouth’s Large Business direct marketing program and their consumer DSL multi-channel acquisition program.</li>
 	<li>Rebranded Nestlé Waters, Sun Chemical and Time Warner Cable Business Class.</li>
 	<li>Drove 50% increase in AT&amp;T Wireless’s voice-activated information service through national radio campaign.</li>
</ul>
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Experience

[/et_pb_text][/et_pb_column][et_pb_column type="3_4"][/et_pb_column][/et_pb_row][et_pb_row custom_padding="0px|0px|27px|0px" _builder_version="3.0.47" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="1_4"][et_pb_text admin_label="Date" _builder_version="3.0.65" text_font="Roboto|on|||" text_text_color="#9e9e9e"] July 2010–Present [/et_pb_text][/et_pb_column][et_pb_column type="3_4"][et_pb_text admin_label="Position" _builder_version="3.0.65" text_font="Roboto||||" text_text_color="#212121"] <strong>Freelance Creative Director</strong> [/et_pb_text][et_pb_text admin_label="Description" _builder_version="3.0.65" text_font="Roboto||||" text_font_size="13" text_text_color="#616161" text_line_height="1.5em" header_line_height="1.5em"]
<ul>
 	<li>Doubled the size of the DePuy Synthes account (J&amp;J) by developing a complete digital ecosystem for HCP and patients. Developed a digital brand awareness campaign. Launched their first patient CRM program.</li>
 	<li>Launched Saxenda, Novo Nordisk’s anti-obesity drug, with a campaign consisting of three websites, two banner campaigns and several patient-facing digital tools</li>
 	<li>Reimagined the patient digital educational experience for Wall Street English (Pearson), including social media functionality, gamification rewards and calendaring of events</li>
 	<li>Created an interactive retail sales wall for Citibank branches across the country with unique digital tools designed to bring 10 business offerings to life</li>
 	<li>Launched RoomKey.com with a Facebook promotion garnering 25,000+ “Likes” in under three weeks</li>
 	<li>Won a pitch for Ethicon’s digital AOR and worked closely to develop their global digital marketing strategy</li>
</ul>
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding="0px|0px|26px|0px" _builder_version="3.0.47" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="1_4"][et_pb_text admin_label="Date" _builder_version="3.0.65" text_font="Roboto|on|||" text_text_color="#9e9e9e"] April 2010–July 2010 [/et_pb_text][/et_pb_column][et_pb_column type="3_4"][et_pb_text admin_label="Position" _builder_version="3.0.65" text_font="Roboto||||" text_text_color="#212121"] Freelance Creative Director [/et_pb_text][et_pb_text admin_label="Description" _builder_version="3.0.65" text_font="Roboto||||" text_font_size="13" text_text_color="#616161" text_line_height="1.5em" header_line_height="1.5em"]
<ul>
 	<li>Rosetta – Helped win two new business pitches: Purdue Pharmaceuticals and Valvoline</li>
 	<li>Rauxa Direct – Brought Verizon’s new branding to life in the B2B CRM space</li>
</ul>
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding="0px|0px|27px|0px" _builder_version="3.0.47" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="1_4"][et_pb_text admin_label="Date" _builder_version="3.0.65" text_font="Roboto|on|||" text_text_color="#9e9e9e"] April 2005–April 2010 [/et_pb_text][/et_pb_column][et_pb_column type="3_4"][et_pb_text admin_label="Position" _builder_version="3.0.65" text_font="Roboto||||" text_text_color="#212121"] G2 direct &amp; digital, Associate Creative Director [/et_pb_text][et_pb_text admin_label="Description" _builder_version="3.0.65" text_font="Roboto||||" text_font_size="13" text_text_color="#616161" text_line_height="1.5em" header_line_height="1.5em"]
<ul>
 	<li>Developed direct mail concepts for the Liberty Mutual auto insurance account, targeting college students</li>
 	<li>Led the consumer DSL, small and large business creative teams on the BellSouth/AT&amp;T account for two years. Achieved all time best response rates using both direct mail and online banner advertising</li>
 	<li>Directed a rebranding effort for Time Warner Cable Business Class, encompassing a wide variety of media including print advertising, radio, email, microsites, Web banner ads and collateral. Won a NY ADDY award.</li>
 	<li>Rebranded Sun Chemical, the largest ink and pigment manufacturer in the world. This entailed developing a new identity for internal and external communications across a wide variety of media including a complete redesign of their global corporate Web site (sunchemical.com), trade show event marketing, print advertising, email, Web banners, microsites, landing pages, collateral and PowerPoint presentations.</li>
</ul>
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding="0px|0px|27px|0px" _builder_version="3.0.47" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="1_4"][et_pb_text admin_label="Date" _builder_version="3.0.65" text_font="Roboto|on|||" text_text_color="#9e9e9e"] September 2003–April 2005 [/et_pb_text][/et_pb_column][et_pb_column type="3_4"][et_pb_text admin_label="Position" _builder_version="3.0.65" text_font="Roboto||||" text_text_color="#212121"] Freelance Creative Director/Copywriter [/et_pb_text][et_pb_text admin_label="Description" _builder_version="3.0.65" text_font="Roboto||||" text_font_size="13" text_text_color="#616161" text_line_height="1.5em" header_line_height="1.5em"]
<ul>
 	<li>Alchemy – Developed TV concepts for Reminyl Rx, an Alzheimer’s drug</li>
 	<li>dotglu (Kirshenbaum Bond &amp; Partners) – Helped win the Mohegan Sun account, brought new Verizon SuperPages campaign to life in B2B direct space, developed online promotion for beach-nut.com</li>
 	<li>MRM – Brought Avaya print campaign to life for digital, created Microsoft educational materials</li>
 	<li>Thompson Connect – Created dimensional direct mail for Merrill Lynch</li>
</ul>
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row _builder_version="3.0.47" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="1_4"][et_pb_text admin_label="Date" _builder_version="3.0.65" text_font="Roboto|on|||" text_text_color="#9e9e9e"] September 2001–September 2003 [/et_pb_text][/et_pb_column][et_pb_column type="3_4"][et_pb_text admin_label="Position" _builder_version="3.0.65" text_font="Roboto||||" text_text_color="#212121"] Ogilvy &amp; Mather Advertising, Creative Supervisor/Copywriter [/et_pb_text][et_pb_text admin_label="Description" _builder_version="3.0.65" text_font="Roboto||||" text_font_size="13" text_text_color="#616161" text_line_height="1.5em" header_line_height="1.5em"]
<ul>
 	<li>Supervised the retail creative advertising team on the $500+ million AT&amp;T Wireless account and launched the “mLife” campaign nationwide. This included national retail print and local market radio</li>
 	<li>Established AT&amp;T Wireless as the number two consumer cell phone carrier in the U.S.</li>
</ul>
[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row custom_padding="0px|0px|27px|0px" _builder_version="3.0.47" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="1_4"][et_pb_text admin_label="Date" _builder_version="3.0.65" text_font="Roboto|on|||" text_text_color="#9e9e9e"] June 1996–July 2001 [/et_pb_text][/et_pb_column][et_pb_column type="3_4"][et_pb_text admin_label="Position" _builder_version="3.0.65" text_font="Roboto||||" text_text_color="#212121"] Lowe Lintas Advertising, Senior Copywriter [/et_pb_text][et_pb_text admin_label="Description" _builder_version="3.0.65" text_font="Roboto||||" text_font_size="13" text_text_color="#616161" text_line_height="1.5em" header_line_height="1.5em"]

Created award-winning direct response advertising for a wide variety of clients, including the Berger Funds, Cunard, Dell, RCN and MONY (Life Insurance and Variable Annuities).

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Education

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1989

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Columbia University, BA, Political Science

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Awards

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Burke Award (J&amp;J)
Caples
Creativity Magazine
Mark (Cable and Telecommunications Association for Marketing)
NY ADDY
WebAward

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