[et_pb_section fb_built="1" background_color="rgba(0,0,0,0.14)" custom_padding="18%|0px|19%|0px" custom_padding_phone="20px|0px|20px|0px" custom_padding_last_edited="on|desktop" _builder_version="3.0.65" background_image="http://dev.jeremyfeldman.com/wordpress/brand-stories/wordpress/wp-content/uploads/2017/08/Bs_Background_8_8.gif" background_blend="multiply"][et_pb_row custom_width_px="2600px" custom_padding="0px|0px|0px|0px" padding_bottom_1="0px" background_position_1="top_left" background_repeat_1="no-repeat" padding_1_phone="||12%|" padding_1_last_edited="on|desktop" _builder_version="3.0.65"][et_pb_column type="4_4" _builder_version="3.0.47" padding_phone="||12%|" padding_last_edited="on|desktop" padding_bottom="0px" parallax="off" parallax_method="on" background_position="top_left" background_repeat="no-repeat"][et_pb_text background_layout="dark" text_orientation="center" max_width="500px" admin_label="Portfolio Headline" _builder_version="3.0.65" text_font="Roboto||||" text_font_size="64px" text_font_size_phone="35px" text_font_size_last_edited="on|phone" text_text_color="#eceff1" text_letter_spacing_last_edited="on|phone" text_line_height="1em" text_line_height_phone="1em" text_line_height_last_edited="on|desktop" header_font="Roboto||||" header_font_size="33px" header_font_size_phone="24px" header_font_size_last_edited="on|desktop" custom_margin="|||" custom_margin_last_edited="on|desktop" custom_padding="0px|||" custom_padding_phone="10%|||" custom_padding_last_edited="on|desktop"] <span style="font-family: quicksandlight;">BANKING FOR MILLENNIALS</span> [/et_pb_text][et_pb_text background_layout="dark" text_orientation="center" max_width="500px" admin_label="Portfolio Copy" _builder_version="3.0.65" text_font="Open Sans||||" text_font_size="14px" text_font_size_phone="12px" text_font_size_last_edited="on|desktop" text_text_color="#eceff1" text_line_height_phone="1.4em" text_line_height_last_edited="on|desktop" header_font="Roboto||||" header_font_size="33px" header_font_size_phone="24px" header_font_size_last_edited="on|desktop" custom_margin="|||" custom_margin_last_edited="on|desktop" custom_padding="||0px|" custom_padding_phone="0px||6%|" custom_padding_last_edited="on|phone"]
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[/et_pb_text][et_pb_button button_url="#Portfolio–Subhead" button_text="SEE THE CITIBANK DIGITAL BANK BRANCH" button_alignment="center" admin_label="Portfolio Button" _builder_version="3.0.70" custom_button="on" button_text_size="16px" button_text_color="#8bc34a" button_bg_color="#1f497d" button_border_width="0px" button_border_radius="4px" button_font="Open Sans|on|||" button_use_icon="off" button_text_color_hover="#bef67a" button_bg_color_hover="#5374ad" button_border_radius_hover="4px" background_color="#7EBEC5"][/et_pb_button][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" background_color="#1f497d" custom_padding="||1%|" custom_padding_phone="||0px|" custom_padding_last_edited="on|desktop" _builder_version="3.0.70"][et_pb_row _builder_version="3.0.47" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="1_4" _builder_version="3.0.47" parallax="off" parallax_method="on"][et_pb_text admin_label="Subhead" _builder_version="3.0.70" text_font="Roboto|on|||" text_font_size="20px" text_text_color="#ff9335" text_line_height_last_edited="on|desktop" header_font="Roboto|on|||" header_font_size="24px" header_font_size_last_edited="on|tablet" header_text_color="#212121" header_line_height="0" custom_margin="0px||0px|" custom_padding="11px||5%|" saved_tabs="all" inline_fonts="Roboto"]

<span style="font-family: quicksandreg;">NO TELLERS, NO PAPER, NO HASSLES</span>

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Most Millennials would prefer to use digital apps than to visit a brick and mortar bank branch. Too keep its retail banking network relevant, my team helped Citibank reimagine branch banking.

[/et_pb_text][/et_pb_column][et_pb_column type="3_4" _builder_version="3.0.47" parallax="off" parallax_method="on"][et_pb_divider height="15" _builder_version="3.0.70"][/et_pb_divider][et_pb_video src="https://vimeo.com/231323761" play_icon_color="#ECEFF1" _builder_version="3.0.70" image_src="http://dev.jeremyfeldman.com/wordpress/brand-stories/wordpress/wp-content/uploads/2017/08/1_4-01.jpg"][/et_pb_video][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" background_color="#1f497d" custom_padding="||1%|" custom_padding_phone="0px||1%|" custom_padding_last_edited="on|desktop" _builder_version="3.0.70"][et_pb_row custom_padding="0px|0px|20px|0px" _builder_version="3.0.47" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="1_4" _builder_version="3.0.47" parallax="off" parallax_method="on"][et_pb_divider height="15" _builder_version="3.0.70"][/et_pb_divider][/et_pb_column][et_pb_column type="3_4" _builder_version="3.0.47" parallax="off" parallax_method="on"][et_pb_image src="http://dev.jeremyfeldman.com/wordpress/brand-stories/wordpress/wp-content/uploads/2017/08/1_4-03.jpg" animation="off" _builder_version="3.0.70"][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" background_color="#1f497d" custom_padding="1%||1%|" _builder_version="3.0.70"][et_pb_row _builder_version="3.0.47" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="1_4" _builder_version="3.0.47" parallax="off" parallax_method="on"][et_pb_text admin_label="Subhead" _builder_version="3.0.70" text_font="Roboto|on|||" text_font_size="20px" text_text_color="#ff9335" text_line_height_last_edited="on|desktop" header_font="Roboto|on|||" header_font_size="24px" header_font_size_last_edited="on|tablet" header_text_color="#212121" header_line_height="0" custom_margin="0px||0px|" custom_padding="11px||5%|" saved_tabs="all" inline_fonts="Roboto"]<p><span style="font-family: quicksandreg;">MIRRORING THE EXPERIENCING ON TABLETS FOR BANKERS</span></p>[/et_pb_text][et_pb_text _builder_version="3.0.70" text_font="Open Sans||||" text_font_size="14px" text_text_color="#eceff1" text_line_height="1.5em" header_font="Source Sans Pro|on|||" header_font_size="24px" saved_tabs="all"]<p>Our interactive Sales Wall allows customers to explore Cibibank products and services. By mirroring the experience on tablets, bankers take the conversation from the wall to their desks in order to close sales.</p>[/et_pb_text][/et_pb_column][et_pb_column type="3_4" _builder_version="3.0.47" parallax="off" parallax_method="on"][et_pb_divider height="15" _builder_version="3.0.70"][/et_pb_divider][et_pb_image src="http://dev.jeremyfeldman.com/wordpress/brand-stories/wordpress/wp-content/uploads/2017/08/1_4-04.jpg" animation="off" _builder_version="3.0.70"][/et_pb_image][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built="1" background_color="#1f497d" custom_padding="3%|||" _builder_version="3.0.70"][et_pb_row _builder_version="3.0.47" background_size="initial" background_position="top_left" background_repeat="repeat"][et_pb_column type="1_4" _builder_version="3.0.47" parallax="off" parallax_method="on"][et_pb_text admin_label="Subhead" _builder_version="3.0.70" text_font="Roboto|on|||" text_font_size="20px" text_text_color="#ff9335" text_line_height_last_edited="on|desktop" header_font="Roboto|on|||" header_font_size="24px" header_font_size_last_edited="on|tablet" header_text_color="#212121" header_line_height="0" custom_margin="0px||0px|" custom_padding="11px||5%|" saved_tabs="all" inline_fonts="Roboto"]<p><span style="font-family: quicksandreg;">CAPTURING THE IMAGINATIONS OF BUSY NEW YORKERS</span></p>[/et_pb_text][et_pb_text _builder_version="3.0.70" text_font="Open Sans||||" text_font_size="14px" text_text_color="#eceff1" text_line_height="1.5em" header_font="Source Sans Pro|on|||" header_font_size="24px" saved_tabs="all"]

New Yorkers are famously busy, and stopping them on the street is nearly impossible. To get their attention and invite them to explore Citibank's new bank branches, we challenged them to a virtual race through the streets of Manhattan on a Citibike.

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